Privacy Policy

NorthScaleX is a business services brand operated by NORTH AURORAS LTDA, a company registered in Brazil.

We provide customer acquisition, enquiry management, communication automation and related services, primarily to UK local-service businesses.

For privacy-related enquiries, contact support@northscalex.com.

This Privacy Policy explains how we collect, use, share and protect personal information when you visit our website, contact us or interact with our business.

Depending on how you interact with us, we may collect:

• Contact information: Names, email addresses, telephone numbers and business contact details.
• Business information: Business names, service areas, industries and information supplied during enquiries or onboarding.
• Communications: Messages, enquiries, correspondence and information submitted through our contact forms or other communication channels.
• Technical information: IP addresses, browser information, device information and website usage data collected through our website or service providers.
• Service information: Information needed to establish, administer and support client accounts and services.

We may receive information directly from you, through your interactions with our website or through third-party business tools and service providers.

We use personal information where necessary to:

• Respond to enquiries and communicate with prospective or existing clients.
• Assess whether our services are suitable for a business.
• Prepare proposals, manage onboarding and provide contracted services.
• Operate and support our customer acquisition and communication systems.
• Maintain business records and administer payments.
• Protect our website, systems and services from misuse.
• Meet applicable legal and regulatory obligations.
• Improve our services and business operations.

Where permitted by applicable law, we may also contact businesses about relevant services. Marketing communications are subject to applicable consent, legitimate-interest and electronic marketing requirements.

Where UK data protection law applies, we rely on an appropriate legal basis for each processing activity.

These may include:

• Contractual necessity: To take steps requested before entering into a contract or to perform a contract with an individual.
• Legitimate interests: To respond to business enquiries, administer our operations, maintain security and pursue appropriate business-to-business activities, where those interests are not overridden by individuals' rights.
• Legal obligations: To comply with applicable legal requirements.
• Consent: Where consent is required, including for certain marketing activities or optional tracking technologies.

The legal basis depends on the purpose and circumstances of the processing. Consent can be withdrawn where processing relies on consent.

NorthScaleX provides systems that may process information relating to our clients' customers and prospective customers.

This can include names, contact details, enquiries, messages, appointment information, follow-up records and other information handled through the services we provide.

Where a client determines why and how this information is processed, the client generally acts as the data controller and NorthScaleX acts as a data processor on its behalf.

In those circumstances, we process personal information in accordance with the client's documented instructions, applicable contractual arrangements and legal requirements.

Individuals wishing to exercise rights concerning information held by one of our clients should generally contact that business directly. We will assist clients with relevant requests where required.

Our services may include automated enquiry responses, follow-up messages, appointment communications and AI-assisted customer interactions.

These systems may process information submitted through calls, messages, forms or other communication channels to support enquiries and service delivery.

Where these systems operate on behalf of a client, that client is responsible for determining the appropriate purposes and lawful basis for processing and for providing any required notices.

We do not represent automated systems as a substitute for human review where human involvement is necessary.

We may use third-party providers to support our business operations and services.

Depending on the service, these may include:

• Customer relationship management and automation platforms, including GoHighLevel.
• Email, messaging and communication providers.
• Website hosting and technical infrastructure providers.
• Payment processing and billing providers.
• Professional advisers and other operational service providers.

We share personal information only where appropriate for the relevant purpose, subject to applicable legal and contractual requirements.

We may also disclose information where required by law or where necessary to protect our legal rights.

NorthScaleX operates through a company registered in Brazil and serves businesses in the United Kingdom.

Personal information may therefore be accessed or processed internationally, including through third-party service providers.

Where UK data protection law applies to an international transfer, the organisation responsible for that transfer must ensure that an appropriate legal transfer mechanism is available, where required.

This may involve applicable adequacy regulations, contractual safeguards or another lawful transfer mechanism.

Further information about relevant international processing arrangements may be requested at support@northscalex.com.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal, contractual and operational requirements.

Retention periods may depend on the type of information, the services provided, legal recordkeeping requirements and the need to establish or defend legal claims.

Where we process personal information on behalf of clients, retention, return and deletion arrangements are governed by applicable client instructions and contractual terms.

Information may remain in backups for a limited period in accordance with relevant technical retention processes.

We take appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration and loss.

These measures are reviewed in light of the nature of the information, the systems involved and the risks associated with processing.

No internet-based system can guarantee absolute security.

Depending on applicable law and the circumstances of processing, you may have the right to:

• Request access to personal information held about you.
• Request correction of inaccurate information.
• Request deletion of information in certain circumstances.
• Object to particular processing activities.
• Request restriction of processing.
• Request transfer of eligible personal information.
• Withdraw consent where processing relies on consent.

You can submit privacy requests to support@northscalex.com.

We may need to verify your identity before responding and may be subject to legal exceptions or limitations.

Where UK data protection law applies, you may also have the right to complain to the Information Commissioner's Office (ICO).

Our website may use essential technologies required for functionality, security and performance.

Additional analytics, advertising or tracking technologies may be used where implemented and permitted under applicable law.

Where consent is legally required for non-essential cookies or similar technologies, we will seek that consent before using them.

The types of cookies and tracking technologies used should be reflected in the website's applicable cookie information and consent controls.

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of independent third parties. We encourage visitors to review their relevant privacy information.

We may update this Privacy Policy to reflect changes in our services, business operations or applicable legal requirements.

The date at the top of this page will indicate when the policy was last updated.

For questions about this Privacy Policy, our handling of personal information or requests concerning your privacy rights, contact:

NorthScaleX
Operated by NORTH AURORAS LTDA
Email: support@northscalex.com