PRIVACY POLICY
Last updated: September 4, 2026
This Privacy Policy describes Our policies and procedures regarding the collection, use and disclosure of Your information when You use the Service and explains Your privacy rights and how applicable law protects You.
NorthScaleX is a brand operated by NORTH AURORAS LTDA. We use Your Personal Data to provide, operate and improve the Service and for the other purposes described in this Privacy Policy.
Where applicable, We process Personal Data in accordance with relevant data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
INTERPRETATION AND DEFINITIONS
Interpretation
Words whose initial letters are capitalized have meanings defined under the following conditions. These definitions have the same meaning whether they appear in singular or plural.
Definitions
For the purposes of this Privacy Policy:
Account means a unique account created for You to access Our Service or parts of Our Service, where applicable.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or another managing authority.
Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Privacy Policy) means NORTH AURORAS LTDA, operating the
NorthScaleX brand.
Cookies are small files placed on Your computer, mobile device or other device by a website that may contain information about Your browsing activity and preferences.
Device means any device that can access the Service, such as a computer, mobile phone or digital tablet.
Personal Data means any information relating to an identified or identifiable individual.
Service refers to the Website and, where applicable, the services provided through or in connection with it.
Service Provider means any natural or legal person who processes data on behalf of the Company or otherwise provides services that assist Us in operating Our business or providing the Service.
Usage Data means data collected automatically, either generated through use of the Service or from the Service infrastructure itself.
Website refers to NorthScaleX, accessible from northscalex.com.
You means the individual accessing or using the Service, or the company or other legal entity on whose behalf such individual is accessing or using
the Service, as applicable.
COLLECTING AND USING YOUR PERSONAL DATA
Types of Data Collected
Personal Data
While using Our Service or communicating with Us, We may ask You to provide Personal Data that can be used to contact or identify You or provide Our services.
Personal Data may include, but is not limited to:
• Email address
• First name and last name
• Phone number
• Business name
• Business address, State, Province, ZIP/Postal code or City
• Service area and information about Your business
• Information You provide through forms, emails, SMS, telephone communications or other correspondence
• Billing and transaction information
• Customer, prospect or lead information provided to Us where necessary to provide Our services
• Usage Data
We do not intentionally request special category Personal Data unless it is necessary and lawful for Us to process such information.
Usage Data
Usage Data may be collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address, browser type, browser version, pages of Our Service that You visit, the date and time of Your visit, time spent on those pages, unique device identifiers and other diagnostic information.
When You access the Service through a mobile device, We may automatically collect information including the type of mobile device You use, its unique identifiers, its IP address, operating system, browser type and other diagnostic information.
We may also collect information Your browser sends whenever You visit or access Our Service.
Personal Data Obtained From Other Sources
We may receive Personal Data from sources other than directly from You.
Depending on the circumstances, these sources may include Our customers, Service Providers, business directories, publicly available sources and other third parties where permitted by applicable law.
When providing services to Our business customers, We may also receive and process Personal Data relating to their existing or potential customers, prospects and leads.
Where required by applicable law, appropriate privacy information will be provided when Personal Data is obtained from a source other than directly from the individual concerned.
TRACKING TECHNOLOGIES AND COOKIES
We use Cookies and similar tracking technologies to operate, secure, monitor and analyse activity on Our Service and to store certain information.
Technologies We may use include:
Cookies or Browser Cookies. A Cookie is a small file placed on Your Device. You may be able to instruct Your browser to refuse Cookies or indicate when a Cookie is being sent. However, if You do not accept certain Cookies, some parts of Our Service may not function correctly.
Web Beacons. Certain sections of Our Service and Our emails may contain small electronic files known as web beacons, pixel tags or similar technologies that allow Us, for example, to understand whether a page has been visited or an email opened and to obtain related statistics.
Cookies may be either “Persistent” or “Session” Cookies. Persistent Cookies remain on Your Device after You go offline, while Session Cookies are generally deleted when You close Your browser.
We may use the following categories of Cookies:
Necessary / Essential Cookies
Type: Session or Persistent Cookies
Administered by: Us or Our Service Providers
Purpose: These Cookies are necessary to provide requested functionality, maintain security and enable essential parts of the Website to operate.
Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us or Our Service Providers
Purpose: These Cookies may be used to identify whether You have made choices regarding Cookies on the Website.
Functionality Cookies
Type: Persistent Cookies
Administered by: Us or Our Service Providers
Purpose: These Cookies may allow Us to remember choices You make when using the Website and provide improved functionality.
Analytics Cookies
Type: Session or Persistent Cookies
Administered by: Us or Our Service Providers
Purpose: These Cookies may help Us understand how visitors use Our Website and allow Us to measure and improve its performance.
Advertising or Marketing Technologies
Where used, advertising or marketing technologies may help Us understand the effectiveness of marketing activity or provide more relevant marketing.
Where applicable law requires consent before non-essential Cookies or similar technologies may be used, We will request that consent.
You may also be able to manage Cookies through Your browser settings or through Cookie controls provided on Our Website.
USE OF YOUR PERSONAL DATA
The Company may use Personal Data for the following purposes:
To provide and maintain Our Service, including monitoring the use and performance of Our Service.
To manage Your Account, where accounts are provided as part of the Service.
For the performance of a contract, including entering into, administering and performing agreements relating to services You purchase from Us.
To provide Our services, including customer acquisition, communications, automation, follow-up, scheduling, reporting and other services provided to Our business customers.
To contact You, including by email, telephone, SMS or other appropriate forms of electronic communication regarding Your enquiry, services, account, transactions, support or other relevant communications.
To process payments, maintain transaction records and administer billing.
To manage Your requests, including responding to enquiries and providing customer support.
To provide marketing communications, where permitted by applicable law, concerning services or information We believe may be relevant to You.
To improve Our Service, including data analysis, identifying usage trends, evaluating Our marketing activities, improving Our Website and developing or improving Our products, services, systems and customer experience.
To protect Our business and Service, including detecting or preventing fraud, misuse, security incidents and other unlawful activity.
To comply with legal obligations, including applicable accounting, tax, regulatory and legal requirements.
For business transfers, including evaluating or carrying out a merger, restructuring, acquisition, financing, sale or transfer of some or all of Our business or assets.
For other lawful purposes, where compatible with the purposes described above or otherwise permitted by applicable law.
LAWFUL BASES FOR PROCESSING
Where UK data protection law applies, We process Personal Data only where We have an appropriate lawful basis.
Depending on the circumstances, We may rely on:
Contract — where processing is necessary to take steps at Your request before entering into a contract or to perform a contract with You.
Legitimate interests — where processing is necessary for Our legitimate interests or those of a third party and those interests are not overridden by Your rights and interests.
Our legitimate interests may include operating and improving Our business, responding to business enquiries, providing and improving Our services, maintaining customer relationships, protecting Our systems, preventing fraud and conducting business-to-business marketing where permitted by applicable law.
Consent — where You have provided consent for a particular purpose. Where We rely on consent, You may withdraw Your consent at any time.
Legal obligation — where processing is necessary for Us to comply with applicable legal or regulatory requirements.
The lawful basis We rely upon will depend on the particular processing activity and the circumstances in which Your Personal Data is used.
HOW WE SHARE YOUR PERSONAL DATA
We may share Personal Data in the following circumstances:
With Service Providers: We may share Personal Data with Service Providers that assist Us in operating Our Website, providing Our services, processing payments, communicating with customers, hosting or storing information, providing analytics, scheduling, customer relationship management or performing other business functions.
With Our customers: Where We process Personal Data in connection with services provided on behalf of a business customer, information may be made available to that customer as necessary to provide the relevant service.
For business transfers: We may share or transfer Personal Data in connection with, or during negotiations concerning, a merger, acquisition, financing, restructuring, sale of Company assets or similar business transaction.
With Affiliates: We may share information with Our Affiliates where necessary for legitimate business purposes, subject to appropriate safeguards and applicable law.
With business partners: We may share information with business partners where necessary to provide agreed products, services or integrations.
For legal reasons: We may disclose Personal Data where required by law, legal process, regulation, court order or a valid request from a competent public authority.
To protect rights and security: We may disclose Personal Data where reasonably necessary to protect Our rights, property, systems, customers, users or the public, investigate wrongdoing or prevent fraud or security incidents.
With Your consent: We may disclose Personal Data for another purpose where You have authorised Us to do so.
We do not sell Personal Data merely because an individual visits Our Website.
PROCESSING PERSONAL DATA ON BEHALF OF OUR CUSTOMERS
Some of Our services involve processing Personal Data relating to Our business customers' own prospects, leads or customers.
Depending on the circumstances, Our business customer may determine the purposes and means of that processing and therefore act as the data controller, while We may process the Personal Data on its behalf as a data processor.
This may include Personal Data processed through customer relationship management, lead management, customer communications, missed-call follow-up, automated follow-up, scheduling, database reactivation, review requests, reporting and related services.
Our customers are responsible for ensuring that Personal Data they provide to Us has been collected and may be used lawfully for the relevant purposes.
Where required, processing undertaken by Us on behalf of customers will be governed by appropriate contractual and data-processing terms.
PAYMENTS
Payments for Our services may be processed through third-party payment providers such as Stripe.
Payment providers may collect and process payment information directly in accordance with their own privacy policies and legal obligations. We may not receive or store complete payment-card information.
We may receive information relating to transactions, such as Your name, billing information, transaction amount, payment status and transaction identifiers, for purposes including accounting, customer support and administration of Our services.
MARKETING COMMUNICATIONS
Where permitted by applicable law, We may contact businesses and individuals regarding services We believe may be relevant to them.
Where consent is required by applicable law for a particular communication, We will obtain the necessary consent.
You may opt out of marketing communications at any time by using an unsubscribe or opt-out method provided in the communication or by contacting Us at [email protected].
Opting out of marketing does not prevent Us from sending necessary transactional, administrative, security or service-related communications.
AUTOMATED SYSTEMS AND ARTIFICIAL INTELLIGENCE
We may use automation and artificial intelligence to support aspects of Our services and operations, including customer communications, lead organisation, qualification, follow-up, scheduling and related administrative functions.
Unless otherwise disclosed, We do not intend to make decisions about Website visitors based solely on automated processing that produce legal or similarly significant effects.
Where automated systems process Personal Data on behalf of one of Our customers, the customer's own privacy information and instructions may also apply.
RETENTION OF YOUR PERSONAL DATA
The Company will retain Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
We may retain and use Personal Data where necessary to comply with legal, regulatory, accounting or contractual obligations, resolve disputes, enforce agreements, establish or defend legal claims and protect Our legitimate business interests.
Retention periods may vary depending on the nature of the information, the reason it was collected and applicable legal requirements.
Usage Data may generally be retained for a shorter period unless it is required for security, functionality, analytics or legal purposes.
When Personal Data is no longer required, We will delete, anonymise or otherwise securely dispose of it where reasonably practicable and legally appropriate.
INTERNATIONAL TRANSFERS OF YOUR PERSONAL DATA
NORTH AURORAS LTDA and some of Our Service Providers may process Personal Data in countries outside the United Kingdom or outside the country in which You are located.
As a result, Personal Data may be transferred to or processed in jurisdictions whose data protection laws differ from those in Your jurisdiction.
Where UK data protection law applies and an international transfer requires safeguards, We will use an appropriate transfer mechanism or safeguard required by applicable law.
You may contact Us for further information about safeguards relating to relevant international transfers.
YOUR DATA PROTECTION RIGHTS
Depending on applicable law and the circumstances of Our processing, You may have rights including:
• The right to be informed about how Your Personal Data is used
• The right to access Personal Data We hold about You
• The right to request correction of inaccurate or incomplete Personal Data
• The right to request deletion of Personal Data in applicable circumstances
• The right to request restriction of processing in applicable circumstances
• The right to object to certain processing
• The right to data portability in applicable circumstances
• The right to withdraw consent where processing is based on consent
• Rights relating to certain forms of automated decision-making where applicable
• The right to complain to an applicable data protection authority
These rights are not absolute and may be subject to exceptions or limitations under applicable law.
Your Right to Object
Where We process Your Personal Data based on legitimate interests, You may have the right to object to that processing based on Your particular circumstances.
You also have the right to object to the processing of Your Personal Data for direct marketing purposes.
To exercise Your rights, contact Us at [email protected].
We may need to request information necessary to verify Your identity before responding to certain requests.
DISCLOSURE OF YOUR PERSONAL DATA
Business Transactions
If the Company is involved in a merger, acquisition, restructuring, financing or asset sale, Personal Data may be transferred as part of that transaction.
Where required by applicable law, We will provide appropriate notice concerning material changes affecting the handling of Your Personal Data.
Law Enforcement
Under certain circumstances, the Company may be required to disclose Personal Data where required by law or in response to valid requests from competent public authorities, courts or law enforcement agencies.
Other Legal Requirements
The Company may disclose Personal Data where We reasonably believe such action is necessary to:
• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent, detect or investigate possible wrongdoing in connection with the Service
• Protect the safety of users of the Service or the public
• Protect against legal liability
• Establish, exercise or defend legal claims
SECURITY OF YOUR PERSONAL DATA
The security of Your Personal Data is important to Us.
We use reasonable technical and organisational measures designed to protect Personal Data against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and We cannot guarantee absolute security.
CHILDREN'S PRIVACY
Our Website and services are intended for businesses and are not directed at children.
We do not knowingly collect Personal Data from children through Our Website for the purpose of providing Our business services.
If You believe a child has provided Personal Data to Us inappropriately, please contact Us so that We can investigate and, where appropriate, delete the information.
LINKS TO OTHER WEBSITES
Our Service may contain links to websites or services that are not operated by Us.
If You follow a third-party link, You will be directed to that third party's website or service. We recommend reviewing the privacy policy of every third-party website You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of third-party websites or services.
COMPLAINTS
If You have concerns about how We collect or use Your Personal Data, please contact Us at [email protected] so that We can investigate Your concern.
Where UK data protection law applies, You may also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to Our business, services, technology, practices or legal obligations.
When We make changes, We will update the “Last updated” date at the top of this Privacy Policy.
Where required by applicable law, material changes may also be communicated through an appropriate additional notice.
You are encouraged to review this Privacy Policy periodically for changes.
CONTACT US
If You have questions about this Privacy Policy or wish to exercise Your privacy rights, You can contact Us:
NorthScaleX
Operated by NORTH AURORAS LTDA
Email: [email protected]
Website: northscalex.com